Bieber and Krispy Kreme teamed up for a new collaboration
Pop star Justin Bieber is taking a step back from the spotlight as his wife, model Hailey Bieber, continues to promote her lucrative beauty brand, Rhode. This week in New York, he accompanied Hailey to various public appearances and interviews for the launch of her latest skincare product.
During these events, Justin Bieber maintained a low profile by wearing a zip-up jacket, shorts, and bright yellow Crocs. His casual attire stood in sharp contrast to Hailey’s, as she flaunted her figure in a short, strapless red dress and high heels. She also adorned herself with a conspicuous “B” necklace.
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In collaboration with Krispy Kreme and drawing inspiration from their strawberry glazed doughnut, Hailey introduced a new flavor of her highly sought-after peptide lip treatment.
After a three-month hiatus from social media, Bieber returned to Instagram to endorse his wife’s collaboration. He posted photos of her latest product and their visit to a Krispy Kreme store.
The “Love Yourself” singer unveiled a ripped sweatshirt bearing his wife’s name in a photo of the model looking up at him. In the picture, the couple is with their two dogs, Piggy Lou and Oscar.
In addition, there is a picture of Bieber guiding his wife into the helicopter and placing his hand on her back as she departs for a helicopter ride out of the city.
Hailey’s brand, Rhode, which pays homage to her middle name (she was Hailey Baldwin prior to marrying Justin), made its debut last summer and achieved immediate success. It garnered such high demand that a waitlist for its products had to be initiated. The company offers five distinct products.
Hailey shared her commitment to the brand’s quality in an interview with Forbes, stating, “I think it would be very easy for me to just approve something that’s 95% perfect and just be OK with the 95 instead of waiting for it to be 100%.” She emphasized that the brand’s quality holds significant importance to her.
She went on to express her desire for people to appreciate the brand purely for the product itself, rather than because of her family background or her marriage to a famous star. “I think it would be really awesome,” she added, “if people just love the brand because they love the product.”