Amazon Prime Day Deals: Amazon’s annual sale takes place on Tuesday and Wednesday, featuring discounts on a wide range of products from hair dryers to paper towels. With new deals appearing every 30 minutes during the two-day event, the company claims the sale will offer the lowest prices of the year.
These discounted prices are exclusively available to Prime members, who can join the membership program for $139 per year or $14.99 per month. Prime membership is vital to Amazon’s financial success, contributing $25 billion to the company’s annual revenue, according to the Federal Trade Commission, which is currently suing Amazon over the program.
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Last year, consumers worldwide bought 300 million items during Amazon Prime Day 2023. This year, BofA Securities, the investment banking arm of Bank of America, expects Prime Day to generate even more revenue for the company.
If you plan to take advantage of Prime Day sales, it’s a good idea to do some research beforehand to make sure you’re getting the best prices. Here are five important things to keep in mind before clicking “Add to Cart.”
Understanding Amazon Prime Day Deals
Amazon Prime Day is an exclusive sales event organized by the e-commerce giant, Amazon. It offers Prime members access to incredible discounts, limited-time offers, and a wide range of products across various categories. This highly anticipated event takes place once a year, typically in July, and lasts for 48 hours. With millions of products on sale, it’s essential to have a solid plan in place to navigate through the extensive offerings and find the best deals.
1. Not all Deals are Good Deals
According to Kristin McGrath, a shopping expert at RetailMeNot, although Prime Day offers many buying opportunities, it’s important to be cautious as some deals may not be as good as they appear. To ensure you’re getting a fair price, you can utilize price comparison websites like Camelcamelcamel to track the price history of an item over time.
McGrath also mentioned that certain items are often available at lower prices during other periods of the year. For instance, furniture and kitchen appliances are typically cheaper around Labor Day, while gaming consoles and toys tend to be more affordable during the holiday season.
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2. It’s a great opportunity to stock up on essentials
While many people focus on using sales like Prime Day for big purchases like televisions, it’s a great time to stock up on smaller items.
According to McGrath, Prime Day not only offers attractive deals on technology and big-ticket items but also offers practical discounts on everyday essentials like groceries and pantry staples. Amazon also extends Prime Day deals to services like Amazon Fresh, their grocery delivery service. Even if you don’t need to restock your groceries right now, taking advantage of Prime Day offers can save you money.
3. Remember lightning deals and Amazon coupons
It’s important to pay attention to lightning deals, which are special offers that are available for a limited time and are more likely to sell out quickly. McGrath suggests adding the Prime Day items you want to the “Buy Later” section of your cart. This way, you can monitor prices and avoid accidentally buying things too quickly.
If you find that the price of an item still appears too high, McGrath suggests visiting the product page to check if any coupons are available. As an example, she mentioned looking at a vacuum cleaner that had a $100 discount. However, upon visiting the product page, she discovered an additional $100-off coupon exclusive to Prime members.
According to McGrath, it’s essential to actively search for these additional savings opportunities and put in a bit of extra effort to find them.
4. Other retailers are also participating
Amazon isn’t the only retailer offering sales this week, so it’s a good idea to compare prices from different stores to make sure you’re getting the best deal.
Many retailers, big-box stores like Target and Walmart, as well as smaller retailers, are offering their own sales and promotions during this time, according to McGrath. As with Prime Day, Walmart and Target’s sales require membership in their respective rewards programs—Walmart+ and Target Circle. Walmart+ offers a 30-day free trial and then costs $98 a year, but Target Circle is free to join.
5. Avoid impulse buying and consider upcoming sales
Prime Day is only two days away, which creates urgency and leads some shoppers to make impulse purchases. However, unless you plan to make an important purchase, don’t feel pressured to do so just because an item is on sale.
It’s worth noting that other major seasonal sales are on the horizon, with many stores offering discounts on big-ticket items. McGrath noted that Amazon often repeats deals during events like Black Friday, especially for its own products.
Researching and Preparing for Prime Day
1. Create a Wish List
Before Prime Day arrives, take the time to create a wish list of the products you are interested in. This will help you stay organized and focused when the sales begin. Amazon allows you to add items to your wish list, and it will notify you if any of those products go on sale during Prime Day.
2. Set a Budget
To ensure you make smart purchasing decisions, set a budget for your Prime Day shopping spree. Determine how much you are willing to spend and prioritize your purchases accordingly. This will help you avoid overspending and focus on the most important items on your list.
Navigating the Prime Day Deals
3. Lightning Deals
Lightning Deals are time-sensitive offers that become available throughout Prime Day. These deals have limited quantities and are available for a short period. Keep an eye out for upcoming Lightning Deals and be ready to act quickly. Adding these deals to your cart and checking out promptly will help you secure the items at a discounted price.
4. Spotlight Deals
Spotlight Deals are Amazon’s featured offers during Prime Day. These deals showcase popular products with significant discounts. They are typically available for a more extended period compared to Lightning Deals. Keep an eye on the Spotlight Deals section to discover high-value items at great prices.
5. Deal of the Day
Amazon’s Deal of the Day is a special promotion on a specific product or category that lasts for 24 hours. These deals often provide substantial savings and should not be missed. Check the Deal of the Day section regularly during Prime Day to uncover hidden gems.
Maximizing Your Savings
6. Utilize Price Tracking Tools
Price tracking tools such as CamelCamelCamel and Honey can help you determine if a Prime Day deal is genuinely a good bargain. These tools provide historical pricing data, allowing you to compare the current price with past prices. By doing so, you can make informed decisions and ensure you’re getting the best possible deal.
7. Leverage Coupons and Promo Codes
During Prime Day, many sellers offer additional discounts through coupons and promo codes. Before making a purchase, search for relevant coupons and apply them at checkout. This extra step can result in significant savings and enhance your overall shopping experience.
Conclusion
Amazon Prime Day is an exciting event filled with incredible deals and savings. By following the strategies and tips outlined in this article, you’ll be well-equipped to find the best Amazon Prime Day deals and outrank other websites in your search for bargains. Remember to plan ahead, research, and make informed purchasing decisions to make the most out of this annual shopping extravaganza.